PicSafe Medi became MediCam which has become PicSafe

Confused? We don't blame you. Let us explain.

What PicSafe Medi Did

PicSafe Medi was designed to enable individual doctors to take patient "pics" and store them in a "safe" (secure cloud storage) rather than on their phone. Although PicSafe Medi was incredibly very well received, adoption was hampered by lack of awareness of the risk of privacy breaches, and concern over data costs on the mobile networks. There was considerable interest from hospitals however they required that photos be stored on their own servers and not travel through PicSafe Medi's server.

What MediCam PicSafe Does

Starting afresh, MediCam PicSafe has been built from the ground up to accommodate getting pictures into a patients medical record, direct from the phone. No patient data travels through MediCam PicSafe servers. MediCam PicSafe compresses and encrypts photos on the phone before sending them via encrypted email, securely transmitting them direct electronic medical record systems, or to a secure third party storage service. MediCam PicSafe has also added video and audio recordings.

Why the name change?

Well, to start with we thought a fresh start would be good. All new product, all new name. We submitted to the App Store and we found not one could find out app when they typed in "MediCam". After much frustration we tracked it down to the search algorithm that Apple uses. "MediCam" is only one letter away from "medical" and "m" and "l" are very close to each other on the keyboard. It seems Apple thought people were mistyping the word "medical" and as such they were showing all apps with "medical" in the keywords. We put "medical" in our key words but because we were new we ranked very low. The only solution was to change our name ... so we have gone back to our roots and we have brought back "PicSafe" and dropped the Medi.

Why Now?

In the nearly five years that have passed since PicSafe was first launched, data costs are down, mobile network speeds are up and the functionality and power of mobile phones has rocketed. It is now feasible to dynamically generate DPF reports, compress images, video and audio, and encrypt photos on a device. No need for a server!

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